Since 1947 the Frederick’s of Hollywood brand has established itself as one of the most iconic names in lingerie. After redirecting their retail experience to a purely digital space in 2016, they maintained the infamous name while continuing to evolve the visual brand identity on a seasonal basis. The challenge then became standing out in an oversaturated digital market – the inbox. With the help of the stellar client team, we were able to take the brand in a fresh creative direction every season.
Team: Mandi Moshay, Alison Clifford, Cindy Goodman, Sheridan Torgerson, Katie Serniak, Kristin McCarty, Megan Lucht-Falcon, Lindsey Newman-Segura