Josh came to me with a plan. He wanted to brand a line of wine-related products in a new, modern way that embraced his favorite thing about wine – the social aspect. Together we created the look for Socia. Combining the timeless silhouette of a wine bottle with two modern talk bubbles, we created a negative space monogram to pair with a modern sans-serif logotype. This new brand aims to bring people together for a cathartic experience of sharing, laughing and sipping wine together.