Seasonal catalogs have become a key part of The Walking Company’s retail business. With a variety of brands and a wide range of products all vying for attention, the catalog had become a bit difficult to navigate. In Fall of 2016 we decided to update the look and feel by adding a consistent structure and hierarchy. Using tone on tone color palettes, a strong grid, and a minimalist color block aesthetic we were able to organize the layout of each spread as well as shift the focus to the full color product photography and features and benefits information.
Creative Direction: Ryan Powell