Aimed at providing Mobility For All™ to a mature demographic, the George Foreman Collection by Footworks features health focused footwear styles for men and women. From the beginning, the goal was to expand the new Footworks logo into a full identity and develop a corresponding packaging system. There needed to be a neutral look and feel for generic Footworks styles as well as a specific, elevated look for the George Foreman Collection. Using orange as the pop color, we created modern shoeboxes that could be used for men or womens styles interchangeably and last for multiple seasons without looking outdated. George Foreman’s branded collection was more dramatic and eye catching with a bold black box and subtle pinstripe pattern, every box prominently displaying his signature.

Collaboration With: Kyle Valentic
Creative Direction: Ryan Powell