From concept to final collateral, the goal of this summertime campaign was to inspire customers to come in and “find your chill” by finding the Ice Blended® drink built just for you. Featuring a bold, graphic look with bright summer colors we wanted to refresh the look from our Spring POP so drastically that our customers just had to take notice. Using flavor cues as an active graphic element emphasized the playful side of The Coffee Bean® brand, while also symbolizing the nature of our signature Ice Blended® drinks. From in store POP to barista gear and social media content, this campaign kicked off summer with a vibrant splash.
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