With a completed brand refresh and updated packaging, ABEO® was ready to reintroduce itself to customers in brand new retail locations in Virginia, Hawaii, and a shop-in-shop at The Walking Company® South Coast Plaza. Our main objective was to use the new identity system to inform customers about the brand as whole as well as each individual sub brand.
Creative Direction: Ryan Powell
Store Design: Joe Aulenta
Visual Merchandising: Wendy Kegley, Kimberly Gamboa and Gilliane Sydiongco