The focus of this project was to create an experimental typeface that embraces the beauty of yarn bombing, or crocheted/knitted graffiti. The name Melva comes from my grandmother which is a tribute to the fact that crocheting and other fiber arts are often handed down through generations.
This project has no connection to the Yarn House.
This is purely student work done for a course at California State University Long Beach, and was not created for profit or to rival the original company’s brand or logo.
Literary Women 2014
I was fortunate enough to be chosen as the program designer for the 2014 Literary Women: Long Beach Festival of Authors. It’s an annual festival that spotlights notable and upcoming female authors. The program committee I have had the pleasure of working with is a group of highly intelligent, poised, and educated women who I find absolutely inspiring. We worked together to design a program that showcased the event in a modern way that embodied the bold, energetic women who attend it.
This project was done as a student project and has no connection with Warped Tour.
The current Warped Tour brand has remained practically the same for the last twenty years with slight variations from year to year. While the lineup has evolved beyond the strictly punk and ska bands featured during the nineties, the festival’s identity has not. In an effort to update, expand, and modernize the brand and all of it’s applications, a new identity system was created.
This new system is focused on the unique alternative culture and community that Warped Tour brings together every summer. In order to create a new look that wouldn’t alienate the dedicated bands and fans of the tour, many elements from the original branding were used as inspiration and reincorporated.
The new logo mark is embedded with several layers of symbolism. At the center of the mark, a singing skull was used to reference the heavy use of skulls and skeletons in the branding in previous years. Tattoo inspired typography represents the alternative nature of the festival, and the personal style of the artists and attendees who often have several tattoos of their own.
The overall shape of the mark has two meanings. First, it echoes the shape and coloring of a vinyl record, an item usually purchased by passionate music lovers who have an appreciation for tradition and quality. Second, it echoes the shape of a bus tire to reference one of the most unique aspects of Warped Tour – the fact that it is not a one day festival but a three month long traveling tour that stops at over fifty venues around the world.
Color & Typography
Leaving the logo mark black and white allows for easy application to other graphics, products, and treatments. In order to preserve the personality of the original brand, the three colors used have become accent colors to be used heavily in brand applications, such as print and web.
In order to support the new mark, a custom typeface was designed to be used sparingly. Mainly on large, minimal typographic applications such as t-shirts, skateboard decks, etc. For all other typography, a modern sans serif font was chosen in heavier weights to create a bold, dominant presence.
In addition to a bold, iconic color scheme and custom typography, the new identity uses three main secondary elements. First and foremost, live photography of the fans and bands from the most recent tour will be used. This allows the brand to capture the energy and excitement of the festival.
Second, texture and color overlays will be applied to the photography to keep them cohesive. Lastly, using the iconic checkerboard pattern made famous by Vans and the ska scene as inspiration, a large grid layout will be used in web, mobile and print applications.
Literary Women 2016
After two great years designing the program for the annual Literary Women Festival I was asked to join them again for the 2016 event. This festival highlights notable and upcoming inspiring female authors and it attended by over 800 women annually. For a change of pace we decided to fully embrace the feminine with a soft color palette and bold floral patterns.
Stray Cat Club 2015
Cat ladies may be crazy, but they’re also crazy passionate.
In my work with the Stray Cat Alliance rescue I’ve learned that there is nothing these women cannot accomplish when they set their minds to it. Together we created a beautiful look and feel for their annual Stray Cat Club gala event that captured the high class atmosphere while still embracing the fun, informal energy of the event.
Included in this project was the design of the signature feline masquerade mask that became a new logo for the event. We also put together a program that doubles as a resource guide for attendees to take with them afterwards with tips, tricks and tons of helpful information to improve TNR practices, encourage animal fostering, promote forever adoptions, and inspire a new group of animal welfare advocates.