The focus of this project was to create an experimental typeface that embraces the beauty of yarn bombing, or crocheted/knitted graffiti. The name Melva comes from my grandmother which is a tribute to the fact that crocheting and other fiber arts are often handed down through generations.
This project has no connection to the Yarn House.
This is purely student work done for a course at California State University Long Beach, and was not created for profit or to rival the original company’s brand or logo.
I was fortunate enough to be chosen as the program designer for the 2014 Literary Women: Long Beach Festival of Authors. It’s an annual festival that spotlights notable and upcoming female authors. The program committee I have had the pleasure of working with is a group of highly intelligent, poised, and educated women who I find absolutely inspiring. We worked together to design a program that showcased the event in a modern way that embodied the bold, energetic women who attend it.
After two great years designing the program for the annual Literary Women Festival I was asked to join them again for the 2016 event. This festival highlights notable and upcoming inspiring female authors and it attended by over 800 women annually. For a change of pace we decided to fully embrace the feminine with a soft color palette and bold floral patterns.
Cat ladies may be crazy, but they’re also crazy passionate.
In my work with the Stray Cat Alliance rescue I’ve learned that there is nothing these women cannot accomplish when they set their minds to it. Together we created a beautiful look and feel for their annual Stray Cat Club gala event that captured the high class atmosphere while still embracing the fun, informal energy of the event.
Included in this project was the design of the signature feline masquerade mask that became a new logo for the event. We also put together a program that doubles as a resource guide for attendees to take with them afterwards with tips, tricks and tons of helpful information to improve TNR practices, encourage animal fostering, promote forever adoptions, and inspire a new group of animal welfare advocates.