Brand Concept
Fruitful Revenue is a woman-owned consulting firm that empowers businesses through strategic growth and transformation. The brand identity is inspired by the pivotal role of pollinators in nature, symbolizing how strategic changes within a business can catalyze substantial growth. The central theme is represented by a butterfly monogram formed by the letters F and R, with leaf motifs integrated into the wings. This design captures the balance between delicate imagery and bold geometric shapes, reflecting the firm’s innovative approach.
Visual Identity
The primary logo of Fruitful Revenue features an abstract butterfly monogram of F and R, embodying growth and transformation. It is available in both stacked and horizontal versions for versatility. Additionally, the one-color logo maintains its recognizability in monochromatic contexts, making it suitable for applications like embossing and engraving. Secondary elements include repeating leaf patterns and leaf container shapes, which can be used for background textures and visual accents, enhancing the brand’s natural and organic feel.
The color palette consists of primary colors Seedling Green and Sprout Green, complemented by Soft Black and Crisp White. The secondary colors range from various greens to blues inspired by the Pacific Northwest, allowing for high-contrast and engaging designs. The typography combines Proxima Nova for headlines and body copy, offering clarity and modern geometric simplicity, with Merriweather, which adds contrast and sophistication to subheadlines and CTAs, creating a balanced and professional appearance.
Applications
The brand identity is designed for flexibility across various mediums, ensuring consistent and impactful representation whether in digital or print formats. The thoughtful combination of color, typography, and secondary elements creates a cohesive and engaging brand experience that supports Fruitful Revenue’s mission of empowering businesses with proven strategies.
