I was fortunate enough to be chosen as the program designer for the 2014 Literary Women: Long Beach Festival of Authors. It’s an annual festival that spotlights notable and upcoming female authors. The program committee I have had the pleasure of working with is a group of highly intelligent, poised, and educated women who I find absolutely inspiring. We worked together to design a program that showcased the event in a modern way that embodied the bold, energetic women who attend it.
This advertising campaign was designed for The Coffee Bean & Tea Leaf®’s line of single serve machines and capsules known as CBTL®. Created for our international markets, the goal was to build a holiday focused campaign that could endorse the products without being overtly promotional, and could continue to use the same tone of voice featured in previous advertisements. Imagery was custom built using coffee beans and capsule tops.
Bold. Vibrant. Refreshing. Mouth watering. Are we talking about Coffee Bean & Tea Leaf®’s sweet teas or this promotional poster campaign? I’ll let you decide.
For my final seasonal campaign with The Coffee Bean & Tea Leaf® we wanted to embrace the warm tones of fall, while enticing customers with playful flavor cues. Who doesn’t love to play with their food? Especially when its sweet sugary butterscotch and yummy pumpkin spices.
Creative Direction: Jim Wylie
This poster series was designed for The Coffee Bean & Tea Leaf® to be used as promotional artwork as well as in store wall art. The goal was to highlight pre-existing “beanisms” or brand statements, in an engaging way that would encourage customers to read further and get to know the brand. These typographic lockups will ultimately be applied to java jackets, barista t-shirts, and various pieces of in-store collateral.
From concept to final collateral, the goal of this summertime campaign was to inspire customers to come in and “find your chill” by finding the Ice Blended® drink built just for you. Featuring a bold, graphic look with bright summer colors we wanted to refresh the look from our Spring POP so drastically that our customers just had to take notice. Using flavor cues as an active graphic element emphasized the playful side of The Coffee Bean® brand, while also symbolizing the nature of our signature Ice Blended® drinks. From in store POP to barista gear and social media content, this campaign kicked off summer with a vibrant splash.
For our international markets we featured a twist on a classic by promoting a line of Mocha Coconut beverages. The concept behind the campaign was to focus on the simplistic beauty of the coconut itself, and the beautiful tropical environments they grow in. Contrasting bright whites and dark, rich browns created a freshness inspired by the flavor. Using palm leaves and pops of bold, vibrant green, we brought an island flair to these premium hand crafted drinks.
Josh came to me with a plan. He wanted to brand a line of wine-related products in a new, modern way that embraced his favorite thing about wine – the social aspect. Together we created the look for Socia. Combining the timeless silhouette of a wine bottle with two modern talk bubbles, we created a negative space monogram to pair with a modern sans-serif logotype. This new brand aims to bring people together for a cathartic experience of sharing, laughing and sipping wine together.
Over the last decade ABEO has expanded from one sub brand “system” to seven. With each new sub brand came new packaging, a new logo, and new collateral. When I came on board in 2015, our main focus was to revise the ABEO brand into one unified, cohesive look and feel that was recognizable across all sub brands. One key component of this redesign was the footwear packaging itself, which is not only seen by customers, but used by our in store fit experts as a sales tool as well. With a new color coding system in place, we created a line of packaging that represented ABEO as the modern, innovative brand that it has become.
Creative Direction: Ryan Powell
After two great years designing the program for the annual Literary Women Festival I was asked to join them again for the 2016 event. This festival highlights notable and upcoming inspiring female authors and it attended by over 800 women annually. For a change of pace we decided to fully embrace the feminine with a soft color palette and bold floral patterns.