A sample of email marketing campaigns designed for the Willow brand in 2019.
Agency: Tinuiti
Category: Full Time
After transitioning from a full-time role with the Creative Services team at Tinuiti, the largest performance marketing agency, I continued supporting their Brand Marketing Team as a freelancer. Over three years, including my final months at the agency and two additional years post-departure, I contributed to their marketing efforts with a wide range of design deliverables. This work encompassed custom illustrations, multi-page report layouts, sales sheets for services, website design, internal communication graphics, email campaigns, event visuals, DEI social media assets, and presentation decks, among others.
Custom Illustrations
Reports and Guides (Multi-Page Layout Design)
Sales Sheets
Events
DEI Social Assets
Categories
Pele Soccer
A sample of email marketing campaigns designed for the Pele Soccer brand from 2018-2019.
Agency: Tinuiti
Categories
Nations Hearing
Categories
Fresh Meal Plan
A sample of email marketing campaigns designed for the Lokai and Elements sister brands in 2020.
Agency: Tinuiti
Categories
Heat Free Hair
Following the fearless leadership of Ngozi from Heat Free Hair, we embarked on a comprehensive project that included revitalizing their existing brand and launching a new product line. Initially, we were brought on board to focus on email marketing efforts that aligned with the brand’s mission of offering premium virgin hair extensions for natural textures.
Once we had earned the client’s trust that we understood her vision, the project then evolved into a full brand overhaul. Under the creative guidance of Carla Anderson, I redesigned the logo and landing pages to better reflect the brand’s updated identity and appeal. Following the brand refresh, I adapted the new branding into the email marketing strategy, ensuring a cohesive and updated look across all communications.
In the next phase of the project Carla and I collaboratively designed packaging for a new line of extension care kits, incorporating the revitalized brand elements to enhance customer experience and reinforce the brand’s premium quality.
Brand Identity Overhaul
Social Media Refresh
Email Marketing Before Rebranding
Email Marketing After Rebranding
Product Packaging
Landing Page Design (Before and After Rebrand)
Categories
Forto Coffee
