Email marketing campaigns and social media concepts from 2018 to 2020.
Agency: Tinuiti
Team: Angela Bartlett, Keri Brooks
Category: Full Time
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CBTL Capsules
This advertising campaign was designed for The Coffee Bean & Tea Leaf®’s line of single serve machines and capsules known as CBTL®. Created for our international markets, the goal was to build a holiday focused campaign that could endorse the products without being overtly promotional, and could continue to use the same tone of voice featured in previous advertisements. Imagery was custom built using coffee beans and capsule tops.
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The Coffee Bean & Tea Leaf Sweet Teas
Bold. Vibrant. Refreshing. Mouth watering. Are we talking about Coffee Bean & Tea Leaf®’s sweet teas or this promotional poster campaign? I’ll let you decide.
For my final seasonal campaign with The Coffee Bean & Tea Leaf® we wanted to embrace the warm tones of fall, while enticing customers with playful flavor cues. Who doesn’t love to play with their food? Especially when its sweet sugary butterscotch and yummy pumpkin spices.
Creative Direction: Jim Wylie
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The Coffee Bean & Tea Leaf Posters
This poster series was designed for The Coffee Bean & Tea Leaf® to be used as promotional artwork as well as in store wall art. The goal was to highlight pre-existing “beanisms” or brand statements, in an engaging way that would encourage customers to read further and get to know the brand. These typographic lockups will ultimately be applied to java jackets, barista t-shirts, and various pieces of in-store collateral.
From concept to final collateral, the goal of this summertime campaign was to inspire customers to come in and “find your chill” by finding the Ice Blended® drink built just for you. Featuring a bold, graphic look with bright summer colors we wanted to refresh the look from our Spring POP so drastically that our customers just had to take notice. Using flavor cues as an active graphic element emphasized the playful side of The Coffee Bean® brand, while also symbolizing the nature of our signature Ice Blended® drinks. From in store POP to barista gear and social media content, this campaign kicked off summer with a vibrant splash.
For our international markets we featured a twist on a classic by promoting a line of Mocha Coconut beverages. The concept behind the campaign was to focus on the simplistic beauty of the coconut itself, and the beautiful tropical environments they grow in. Contrasting bright whites and dark, rich browns created a freshness inspired by the flavor. Using palm leaves and pops of bold, vibrant green, we brought an island flair to these premium hand crafted drinks.
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ABEO Footwear Retail
Over the last decade ABEO has expanded from one sub brand “system” to seven. With each new sub brand came new packaging, a new logo, and new collateral. When I came on board in 2015, our main focus was to revise the ABEO brand into one unified, cohesive look and feel that was recognizable across all sub brands. One key component of this redesign was the footwear packaging itself, which is not only seen by customers, but used by our in store fit experts as a sales tool as well. With a new color coding system in place, we created a line of packaging that represented ABEO as the modern, innovative brand that it has become.
Creative Direction: Ryan Powell
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ABEO Footwear South Coast Plaza
With a completed brand refresh and updated packaging, ABEO® was ready to reintroduce itself to customers in brand new retail locations in Virginia, Hawaii, and a shop-in-shop at The Walking Company® South Coast Plaza. Our main objective was to use the new identity system to inform customers about the brand as whole as well as each individual sub brand.
Creative Direction: Ryan Powell
Store Design: Joe Aulenta
Visual Merchandising: Wendy Kegley, Kimberly Gamboa and Gilliane Sydiongco
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The Walking Company Fall 2016
Seasonal catalogs have become a key part of The Walking Company’s retail business. With a variety of brands and a wide range of products all vying for attention, the catalog had become a bit difficult to navigate. In Fall of 2016 we decided to update the look and feel by adding a consistent structure and hierarchy. Using tone on tone color palettes, a strong grid, and a minimalist color block aesthetic we were able to organize the layout of each spread as well as shift the focus to the full color product photography and features and benefits information.
Creative Direction: Ryan Powell
