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Full Time

WOLACO

Email marketing campaigns and social media concepts from 2018 to 2020.

Agency: Tinuiti
Team: Angela Bartlett, Keri Brooks

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Freelance

PDX-Tech

Logo Design

Website Design

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Volunteer

Melva

The focus of this project was to create an experimental typeface that embraces the beauty of yarn bombing, or crocheted/knitted graffiti. The name Melva comes from my grandmother which is a tribute to the fact that crocheting and other fiber arts are often handed down through generations.

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Volunteer

Yarn House

This project has no connection to the Yarn House.

This is purely student work done for a course at California State University Long Beach, and was not created for profit or to rival the original company’s brand or logo.

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Volunteer

Literary Women 2014

I was fortunate enough to be chosen as the program designer for the 2014 Literary Women: Long Beach Festival of Authors. It’s an annual festival that spotlights notable and upcoming female authors. The program committee I have had the pleasure of working with is a group of highly intelligent, poised, and educated women who I find absolutely inspiring. We worked together to design a program that showcased the event in a modern way that embodied the bold, energetic women who attend it.

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Volunteer

Sixth Floor Museum

This project was done as a student project for a 5D design class and has no connection with the Sixth Floor Museum.

Twenty-six years after the death of president John F. Kennedy, the Sixth Floor Museum was founded to commemorate the life, death, and legend of one of America’s most beloved presidents. In order to make the experience more immersive, three devices were created. A technologically advanced guided tour that lets visitors guide themselves and choose their own path through the exhibit and Dealey Plaza. An interactive kiosk that organizes the various theories behind who shot JFK and why in a clear and concise way. And a touch surface that organizes the various coincidences and conspiracies that lead to the assassination.

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Full Time

CBTL Capsules

This advertising campaign was designed for The Coffee Bean & Tea Leaf®’s line of single serve machines and capsules known as CBTL®. Created for our international markets, the goal was to build a holiday focused campaign that could endorse the products without being overtly promotional, and could continue to use the same tone of voice featured in previous advertisements. Imagery was custom built using coffee beans and capsule tops.

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Full Time

The Coffee Bean & Tea Leaf Sweet Teas

Bold. Vibrant. Refreshing. Mouth watering. Are we talking about Coffee Bean & Tea Leaf®’s sweet teas or this promotional poster campaign? I’ll let you decide.

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Full Time

The Coffee Bean & Tea Leaf Butterscotch & Pumpkin

For my final seasonal campaign with The Coffee Bean & Tea Leaf® we wanted to embrace the warm tones of fall, while enticing customers with playful flavor cues. Who doesn’t love to play with their food? Especially when its sweet sugary butterscotch and yummy pumpkin spices.

Creative Direction: Jim Wylie

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Volunteer

Warped Tour

This project was done as a student project and has no connection with Warped Tour.

The current Warped Tour brand has remained practically the same for the last twenty years with slight variations from year to year. While the lineup has evolved beyond the strictly punk and ska bands featured during the nineties, the festival’s identity has not. In an effort to update, expand, and modernize the brand and all of it’s applications, a new identity system was created.

This new system is focused on the unique alternative culture and community that Warped Tour brings together every summer. In order to create a new look that wouldn’t alienate the dedicated bands and fans of the tour, many elements from the original branding were used as inspiration and reincorporated.

Logo

The new logo mark is embedded with several layers of symbolism. At the center of the mark, a singing skull was used to reference the heavy use of skulls and skeletons in the branding in previous years. Tattoo inspired typography represents the alternative nature of the festival, and the personal style of the artists and attendees who often have several tattoos of their own.

The overall shape of the mark has two meanings. First, it echoes the shape and coloring of a vinyl record, an item usually purchased by passionate music lovers who have an appreciation for tradition and quality. Second, it echoes the shape of a bus tire to reference one of the most unique aspects of Warped Tour – the fact that it is not a one day festival but a three month long traveling tour that stops at over fifty venues around the world.

Color & Typography

Leaving the logo mark black and white allows for easy application to other graphics, products, and treatments. In order to preserve the personality of the original brand, the three colors used have become accent colors to be used heavily in brand applications, such as print and web.

In order to support the new mark, a custom typeface was designed to be used sparingly. Mainly on large, minimal typographic applications such as t-shirts, skateboard decks, etc. For all other typography, a modern sans serif font was chosen in heavier weights to create a bold, dominant presence.

Secondary Elements

In addition to a bold, iconic color scheme and custom typography, the new identity uses three main secondary elements. First and foremost, live photography of the fans and bands from the most recent tour will be used. This allows the brand to capture the energy and excitement of the festival.

Second, texture and color overlays will be applied to the photography to keep them cohesive. Lastly, using the iconic checkerboard pattern made famous by Vans and the ska scene as inspiration, a large grid layout will be used in web, mobile and print applications.