A sample of email marketing campaigns designed for the Molecule brand from 2021 – 2023.
Agency: IndiCo
Month: February 2024
Categories
Murray’s Toggery Shop
A sample of email marketing campaigns designed for the Murray’s Toggery Shop brand in 2023.
Agency: IndiCo
During my three-year freelance partnership with Tara at Indico, a digital marketing agency specializing in email marketing, we embarked on a project to bring to life her vision of an independent collaborative of freelancers working as a unified digital marketing agency.
This project included defining a brand name and identity that accurately represented this vision, resulting in the development of a distinctive name, logo, color palette, and typography hierarchy. Through this collaboration, we successfully shaped a cohesive and impactful brand identity for Indico.
Learn more at IndicoDigital.com
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PNW Tech Services
After transitioning from a full-time role with the Creative Services team at Tinuiti, the largest performance marketing agency, I continued supporting their Brand Marketing Team as a freelancer. Over three years, including my final months at the agency and two additional years post-departure, I contributed to their marketing efforts with a wide range of design deliverables. This work encompassed custom illustrations, multi-page report layouts, sales sheets for services, website design, internal communication graphics, email campaigns, event visuals, DEI social media assets, and presentation decks, among others.
Custom Illustrations
Reports and Guides (Multi-Page Layout Design)
Sales Sheets
Events
DEI Social Assets
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Pele Soccer
A sample of email marketing campaigns designed for the Pele Soccer brand from 2018-2019.
Agency: Tinuiti
Nate from N.B.Oler, a specialist in engineering and fabrication services for high-quality stainless equipment in Bend, Oregon, came to me to enhancing their brand presence. The project started with refining their existing logo to better reflect the level of precision shown in their engineering, fabrication and custom manufacturing work.
A comprehensive brand identity expansion followed, encompassing typography, color palette, photo treatments, alternative logos, and team gear design to unify their visual identity. Marketing resources were developed to showcase their products’ superior craftsmanship and functionality, tailored to meet the specific needs of their diverse clientele. This streamlined approach aimed to elevate N.B.Oler’s professional image and market position.
Brand Guidelines
Team Gear
Product Marketing Materials
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Lovey Dove
For Lovey Dove, a passion project of my friend Hannah centered around her love for baking, I crafted a brand identity that embodies the warmth and homemade charm of her baked goods. The project included designing a logo that reflects the heartfelt, handcrafted essence of Lovey Dove, along with a typography set and color palette that evoke the cozy, inviting atmosphere of a home kitchen warmed by the heat of the oven.
Additionally, I created social media assets to ensure her brand communicates the same warmth and authenticity online. This cohesive brand identity was tailored to highlight the homemade goodness that Lovey Dove promises, making it a true reflection of Hannah’s passion for baking.
Brand Identity Design
Custom Laser Engraved Recipe Box
