During my three-year freelance partnership with Tara at Indico, a digital marketing agency specializing in email marketing, we embarked on a project to bring to life her vision of an independent collaborative of freelancers working as a unified digital marketing agency.
This project included defining a brand name and identity that accurately represented this vision, resulting in the development of a distinctive name, logo, color palette, and typography hierarchy. Through this collaboration, we successfully shaped a cohesive and impactful brand identity for Indico.
Nate from N.B.Oler, a specialist in engineering and fabrication services for high-quality stainless equipment in Bend, Oregon, came to me to enhancing their brand presence. The project started with refining their existing logo to better reflect the level of precision shown in their engineering, fabrication and custom manufacturing work.
A comprehensive brand identity expansion followed, encompassing typography, color palette, photo treatments, alternative logos, and team gear design to unify their visual identity. Marketing resources were developed to showcase their products’ superior craftsmanship and functionality, tailored to meet the specific needs of their diverse clientele. This streamlined approach aimed to elevate N.B.Oler’s professional image and market position.
For Lovey Dove, a passion project of my friend Hannah centered around her love for baking, I crafted a brand identity that embodies the warmth and homemade charm of her baked goods. The project included designing a logo that reflects the heartfelt, handcrafted essence of Lovey Dove, along with a typography set and color palette that evoke the cozy, inviting atmosphere of a home kitchen warmed by the heat of the oven.
Additionally, I created social media assets to ensure her brand communicates the same warmth and authenticity online. This cohesive brand identity was tailored to highlight the homemade goodness that Lovey Dove promises, making it a true reflection of Hannah’s passion for baking.
Following the fearless leadership of Ngozi from Heat Free Hair, we embarked on a comprehensive project that included revitalizing their existing brand and launching a new product line. Initially, we were brought on board to focus on email marketing efforts that aligned with the brand’s mission of offering premium virgin hair extensions for natural textures.
Once we had earned the client’s trust that we understood her vision, the project then evolved into a full brand overhaul. Under the creative guidance of Carla Anderson, I redesigned the logo and landing pages to better reflect the brand’s updated identity and appeal. Following the brand refresh, I adapted the new branding into the email marketing strategy, ensuring a cohesive and updated look across all communications.
In the next phase of the project Carla and I collaboratively designed packaging for a new line of extension care kits, incorporating the revitalized brand elements to enhance customer experience and reinforce the brand’s premium quality.
The brand refresh for Maramba Consulting was aimed at achieving a light-hearted and energetic feel, while maintaining the same level of professionalism the team is known for. A new logo was designed for their HubSpot services, SalesTeamHub, ensuring it matched the original brand’s visual language. Flyers and one-pagers were also created to simplify the sales process for representatives, making it easy for potential clients to understand. Additionally, the homepage received an update, and new landing pages were developed for specific services like B2B Acceleration and SalesTeamHub. Collaborating with Josh Maramba on bringing his new vision to life was the highlight of this project.
Brand identity development of a new online outdoor training subscription for adventurous dogs and their humans. Project scope included fifteen monthly adventure badge sticker designs, and a self guided adventure journal.
This project was done as a student project and has no connection with Warped Tour.
The current Warped Tour brand has remained practically the same for the last twenty years with slight variations from year to year. While the lineup has evolved beyond the strictly punk and ska bands featured during the nineties, the festival’s identity has not. In an effort to update, expand, and modernize the brand and all of it’s applications, a new identity system was created.
This new system is focused on the unique alternative culture and community that Warped Tour brings together every summer. In order to create a new look that wouldn’t alienate the dedicated bands and fans of the tour, many elements from the original branding were used as inspiration and reincorporated.
Logo
The new logo mark is embedded with several layers of symbolism. At the center of the mark, a singing skull was used to reference the heavy use of skulls and skeletons in the branding in previous years. Tattoo inspired typography represents the alternative nature of the festival, and the personal style of the artists and attendees who often have several tattoos of their own.
The overall shape of the mark has two meanings. First, it echoes the shape and coloring of a vinyl record, an item usually purchased by passionate music lovers who have an appreciation for tradition and quality. Second, it echoes the shape of a bus tire to reference one of the most unique aspects of Warped Tour – the fact that it is not a one day festival but a three month long traveling tour that stops at over fifty venues around the world.
Color & Typography
Leaving the logo mark black and white allows for easy application to other graphics, products, and treatments. In order to preserve the personality of the original brand, the three colors used have become accent colors to be used heavily in brand applications, such as print and web.
In order to support the new mark, a custom typeface was designed to be used sparingly. Mainly on large, minimal typographic applications such as t-shirts, skateboard decks, etc. For all other typography, a modern sans serif font was chosen in heavier weights to create a bold, dominant presence.
Secondary Elements
In addition to a bold, iconic color scheme and custom typography, the new identity uses three main secondary elements. First and foremost, live photography of the fans and bands from the most recent tour will be used. This allows the brand to capture the energy and excitement of the festival.
Second, texture and color overlays will be applied to the photography to keep them cohesive. Lastly, using the iconic checkerboard pattern made famous by Vans and the ska scene as inspiration, a large grid layout will be used in web, mobile and print applications.
Josh came to me with a plan. He wanted to brand a line of wine-related products in a new, modern way that embraced his favorite thing about wine – the social aspect. Together we created the look for Socia. Combining the timeless silhouette of a wine bottle with two modern talk bubbles, we created a negative space monogram to pair with a modern sans-serif logotype. This new brand aims to bring people together for a cathartic experience of sharing, laughing and sipping wine together.
