Following the fearless leadership of Ngozi from Heat Free Hair, we embarked on a comprehensive project that included revitalizing their existing brand and launching a new product line. Initially, we were brought on board to focus on email marketing efforts that aligned with the brand’s mission of offering premium virgin hair extensions for natural textures.
Once we had earned the client’s trust that we understood her vision, the project then evolved into a full brand overhaul. Under the creative guidance of Carla Anderson, I redesigned the logo and landing pages to better reflect the brand’s updated identity and appeal. Following the brand refresh, I adapted the new branding into the email marketing strategy, ensuring a cohesive and updated look across all communications.
In the next phase of the project Carla and I collaboratively designed packaging for a new line of extension care kits, incorporating the revitalized brand elements to enhance customer experience and reinforce the brand’s premium quality.
Brand Identity Overhaul
Social Media Refresh
Email Marketing Before Rebranding
Email Marketing After Rebranding
Product Packaging
Landing Page Design (Before and After Rebrand)
