Month: April 2021

Categories
Full Time

George Foreman Collection by Footworks

Aimed at providing Mobility For All™ to a mature demographic, the George Foreman Collection by Footworks features health focused footwear styles for men and women. From the beginning, the goal was to expand the new Footworks logo into a full identity and develop a corresponding packaging system. There needed to be a neutral look and feel for generic Footworks styles as well as a specific, elevated look for the George Foreman Collection. Using orange as the pop color, we created modern shoeboxes that could be used for men or womens styles interchangeably and last for multiple seasons without looking outdated. George Foreman’s branded collection was more dramatic and eye catching with a bold black box and subtle pinstripe pattern, every box prominently displaying his signature.

Collaboration With: Kyle Valentic
Creative Direction: Ryan Powell

Categories
Freelance

Swinetooth & the Moonbats

Typographic logo design for the upcoming comic book series Swinetooth and the Moonbats! Embrace the glam of 1980’s rock n roll with an intergalactic twist set in 2085. Comic series created by Chris Northrop and Travis Ames.

For updates like the Facebook page here.

Categories
Freelance

McGillivray Construction

General contractors tend to brand their company by using their own last name, merging their own identity with that of their business. With this in mind, I worked with Steve McGillivray to create a brand that he felt proud to put his name on. After a prior attempt at rebranding left the McGillivray brand looking generic and indistinguishable from other contractors in town, Steve was hesitant to try again so soon. But we made a plan to go back to what he loved most about his brand from the beginning.

We kept his last name in its entirety and stylized it in a way that felt solid and substantial, but also modern. We chose to return to the all green natural color palette and expanded it to include darker shades for better contrast and visibility. The logo mark itself was designed to represent building blocks actively being stacked on top of one another, as if you’re watching the logo being built. This “corner stone” being formed by simple geometric shapes communicates a strong, well-built foundation which is the key to any successful construction project.

Eventually Steve returned to develop a refreshed website that aligned with their new brand identity.

Brand Identity

Website Design

Categories
Freelance

Folsom Street Chains

Logo and business card design for Folsom Street Chains, a local artist made line of recycled leather and chains for you and your plants inspired by Folsom Street in San Francisco, California.

Visit the Folsom Street Etsy shop here.

Categories
Freelance

Strings & Things Studio

Kaity came to me with a name and a Pinterest board full of inspiration from her and her business partners. Their goal was to open a small studio where they would teach knitting, sewing, and other crafty classes in a workshop setting. We wanted to keep the brand bright and modern, with a playful color palette that reflected their quirky personalities.

Categories
Full Time

ABEO Footwear Social

In this day and age brands and their designers have to be versatile. As our customers move away from printed catalogs and marketing materials, we’ve expanded our reach to social platforms like Facebook, Instagram and Pinterest. But you can’t just post lifestyles any more. You have to post creative, original content that tells the story of your brand with little to no explanation. Included in this refreshing of ABEO’s social media strategy and content are various themed series of images meant to highlight the advanced biomechanics technology infused in every style we produce without overloading followers with heavy technical information.

Creative Direction: Ryan Powell
Shoe Photography: Jim Haschmann

Categories
Freelance

Tale of Rust

Typographic logo design for the upcoming comic book series Tale of Rust! Vikings. Walruses. Robots. Pterodactyls. What else could you want in a sci fi/fantasy story? Comic series written by Dylan Gray, art by Travis Ames.

This story was part of the 2018 Accidental Aliens Anthology. Learn more on the Kickstarter page.

Categories
Volunteer

Stray Cat Club 2015

Cat ladies may be crazy, but they’re also crazy passionate.

In my work with the Stray Cat Alliance rescue I’ve learned that there is nothing these women cannot accomplish when they set their minds to it. Together we created a beautiful look and feel for their annual Stray Cat Club gala event that captured the high class atmosphere while still embracing the fun, informal energy of the event.

Included in this project was the design of the signature feline masquerade mask that became a new logo for the event. We also put together a program that doubles as a resource guide for attendees to take with them afterwards with tips, tricks and tons of helpful information to improve TNR practices, encourage animal fostering, promote forever adoptions, and inspire a new group of animal welfare advocates.

Categories
Full Time

Fredericks of Hollywood

Since 1947 the Frederick’s of Hollywood brand has established itself as one of the most iconic names in lingerie. After redirecting their retail experience to a purely digital space in 2016, they maintained the infamous name while continuing to evolve the visual brand identity on a seasonal basis. The challenge then became standing out in an oversaturated digital market – the inbox. With the help of the stellar client team, we were able to take the brand in a fresh creative direction every season.

Agency: Tinuiti
Team: Mandi Moshay, Alison Clifford, Cindy Goodman, Sheridan Torgerson, Katie Serniak, Kristin McCarty, Megan Lucht-Falcon, Lindsey Newman-Segura

Categories
Freelance

Vape-Jet

Exploring the intersection between automation technology and the cannabis industry, this B2B brand is a fusion of the bold, sleek style of cutting edge tech companies with the vibrant energetic personality of modern cannabis enthusiasts.

As Creative Director I’ve been involved with Vape-Jet’s marketing efforts from the early start up phases. I’ve worked with the team to develop their brand identity, designed and built various iterations of the website, shot product photography and video content, created promotional printed materials, brand swag, product packaging, social media and email marketing assets.

Additionally, I worked with partner brands in the industry to establish and expand the Vape-Jet Partner Program. In recent years I have collaborated with human copywriters and implemented AI copywriting tools to produce blog posts on the Vape-Jet Crew Blog.

Visit Vape-Jet.com to see more.

Logo Design

Brand Guidelines

Stationery, Printed Sales & Marketing Materials

Product Photography

Social Media Photography, Graphics, Copywriting, Calendar Management

Website Design

Filming, Video Editing and Animation

Event Planning, Coordinating and Coverage