Kaity came to me with a name and a Pinterest board full of inspiration from her and her business partners. Their goal was to open a small studio where they would teach knitting, sewing, and other crafty classes in a workshop setting. We wanted to keep the brand bright and modern, with a playful color palette that reflected their quirky personalities.
In this day and age brands and their designers have to be versatile. As our customers move away from printed catalogs and marketing materials, we’ve expanded our reach to social platforms like Facebook, Instagram and Pinterest. But you can’t just post lifestyles any more. You have to post creative, original content that tells the story of your brand with little to no explanation. Included in this refreshing of ABEO’s social media strategy and content are various themed series of images meant to highlight the advanced biomechanics technology infused in every style we produce without overloading followers with heavy technical information.
Creative Direction: Ryan Powell Shoe Photography: Jim Haschmann
Typographic logo design for the upcoming comic book series Tale of Rust! Vikings. Walruses. Robots. Pterodactyls. What else could you want in a sci fi/fantasy story? Comic series written by Dylan Gray, art by Travis Ames.
This story was part of the 2018 Accidental Aliens Anthology. Learn more on the Kickstarter page.
Exploring the intersection between automation technology and the cannabis industry, this B2B brand is a fusion of the bold, sleek style of cutting edge tech companies with the vibrant energetic personality of modern cannabis enthusiasts.
As Creative Director I’ve been involved with Vape-Jet’s marketing efforts from the early start up phases. I’ve worked with the team to develop their brand identity, designed and built various iterations of the website, shot product photography, created promotional printed materials, brand swag, product packaging, social media and email marketing assets.