Josh came to me with a plan. He wanted to brand a line of wine-related products in a new, modern way that embraced his favorite thing about wine – the social aspect. Together we created the look for Socia. Combining the timeless silhouette of a wine bottle with two modern talk bubbles, we created a negative space monogram to pair with a modern sans-serif logotype. This new brand aims to bring people together for a cathartic experience of sharing, laughing and sipping wine together.
Over the last decade ABEO has expanded from one sub brand “system” to seven. With each new sub brand came new packaging, a new logo, and new collateral. When I came on board in 2015, our main focus was to revise the ABEO brand into one unified, cohesive look and feel that was recognizable across all sub brands. One key component of this redesign was the footwear packaging itself, which is not only seen by customers, but used by our in store fit experts as a sales tool as well. With a new color coding system in place, we created a line of packaging that represented ABEO as the modern, innovative brand that it has become.
Creative Direction: Ryan Powell
With a completed brand refresh and updated packaging, ABEO® was ready to reintroduce itself to customers in brand new retail locations in Virginia, Hawaii, and a shop-in-shop at The Walking Company® South Coast Plaza. Our main objective was to use the new identity system to inform customers about the brand as whole as well as each individual sub brand.
Creative Direction: Ryan Powell
Store Design: Joe Aulenta
Visual Merchandising: Wendy Kegley, Kimberly Gamboa and Gilliane Sydiongco
In 2016 the staff at Rio Lino Elementary School approached me about redesigning their logo. The previous one had lasted them years, but was hand drawn by one of the student’s parents and was in need of an upgrade. Together we worked on a series of bright, bold logo designs that captured the passion and ambition that the teachers and staff encourage in their students. We kept it colorful and cartoon inspired to invoke the same sense of play and wonder that all K-5 students should have when it comes to learning.
Aimed at providing Mobility For All™ to a mature demographic, the George Foreman Collection by Footworks features health focused footwear styles for men and women. From the beginning, the goal was to expand the new Footworks logo into a full identity and develop a corresponding packaging system. There needed to be a neutral look and feel for generic Footworks styles as well as a specific, elevated look for the George Foreman Collection. Using orange as the pop color, we created modern shoeboxes that could be used for men or womens styles interchangeably and last for multiple seasons without looking outdated. George Foreman’s branded collection was more dramatic and eye catching with a bold black box and subtle pinstripe pattern, every box prominently displaying his signature.
Collaboration With: Kyle Valentic
Creative Direction: Ryan Powell
Typographic logo design for the upcoming comic book series Swinetooth and the Moonbats! Embrace the glam of 1980’s rock n roll with an intergalactic twist set in 2085. Comic series created by Chris Northrop and Travis Ames.
For updates like the Facebook page here.
General contractors tend to brand their company by using their own last name, merging their own identity with that of their business. With this in mind, I worked with Steve McGillivray to create a brand that he felt proud to put his name on. After a prior attempt at rebranding left the McGillivray brand looking generic and indistinguishable from other contractors in town, Steve was hesitant to try again so soon. But we made a plan to go back to what he loved most about his brand from the beginning.
We kept his last name in its entirety and stylized it in a way that felt solid and substantial, but also modern. We chose to return to the all green natural color palette and expanded it to include darker shades for better contrast and visibility. The logo mark itself was designed to represent building blocks actively being stacked on top of one another, as if you’re watching the logo being built. This “corner stone” being formed by simple geometric shapes communicates a strong, well-built foundation which is the key to any successful construction project.
Eventually Steve returned to develop a refreshed website that aligned with their new brand identity.
Brand Identity
Website Design
Logo and business card design for Folsom Street Chains, a local artist made line of recycled leather and chains for you and your plants inspired by Folsom Street in San Francisco, California.
Visit the Folsom Street Etsy shop here.
Kaity came to me with a name and a Pinterest board full of inspiration from her and her business partners. Their goal was to open a small studio where they would teach knitting, sewing, and other crafty classes in a workshop setting. We wanted to keep the brand bright and modern, with a playful color palette that reflected their quirky personalities.
In this day and age brands and their designers have to be versatile. As our customers move away from printed catalogs and marketing materials, we’ve expanded our reach to social platforms like Facebook, Instagram and Pinterest. But you can’t just post lifestyles any more. You have to post creative, original content that tells the story of your brand with little to no explanation. Included in this refreshing of ABEO’s social media strategy and content are various themed series of images meant to highlight the advanced biomechanics technology infused in every style we produce without overloading followers with heavy technical information.
Creative Direction: Ryan Powell
Shoe Photography: Jim Haschmann
